"Iceberg Concept" addressing the submerged aspects

Our educational lectures are presented in a didactic model designed to enhance retention thus reducing recidivism.  Our participants value the opportunity to partnership and have a "voice" in the process.

The Effects of Alcohol on the body
You CAN get a DUI on drugs
Stages of Behavorial Change
Alcohol can have powerfully negative effects for the whole family
Understanding BAC's levels
Definition of Alcoholism:
“Alcoholism is a primary, chronic disease with genetic,
psychosocial, and environmental factors influencing its
development and manifestations. The disease is often
progressive and fatal. It is characterized by continuous or
periodic: Impaired control over drinking, preoccupation with the
drug alcohol, use of alcohol despite adverse consequences, and
distortions in thinking, most notably denial.”

History of Chemical Dependency
• Jellinek coined the expression "the disease concept of alcoholism" and significantly accelerated the movement towards the medicalization of drunkenness and alcohol habituation.


is characterized by: Inability to consistently Abstain;

  1. Impairment in Behavioral control;
  2. Craving; or increased “hunger” for drugs or rewarding experiences;
  3. Diminished recognition of significant problems with one’s behaviors and interpersonal relationships; and
  4. Adysfunctional Emotional response.

The power of external cues to trigger craving and drug use, as well as to increase the frequency of engagement in other potentially addictive behaviors, is also a characteristic of addiction, with the hippocampus being important in memory of previous euphoric or dysphoric experiences, and with the amygdala being important in having motivation concentrate on selecting behaviors associated with these past experiences.

When is too much too much?
Jellinek's "the disease concept of alcoholism"